Tips On Writing For The Web

Ken Mathews
3 min readMar 23, 2021

Knowing how to write articles for the web is a learned skill. You can learn how to do this, and You can master it. Luckily, as a self-publisher online, I have the ability to move some of my expert print composing abilities to this form of online publishing. Because I do not have problems with writing posts, I can fill my website with useful, well-written content quickly. However, it’s not so for everybody. Some individuals struggle with article writing. Possibly that’s you.

Do you want to write articles for other newsletters and websites that get totally free site traffic for you, or simply more traffic to your site? If you struggle with article writing or if individuals don’t read your articles, I might be able to assist you.

Your article needs to have:

ORIGINAL CONTENT— The one-word magazine writers dread hearing editors say is “fresh.” Editors use the word as a reason to decline submissions, such as “your ideas need to be more creative.” Editors want originality. Their publishers desire originality. Readers desire originality. There is no disagreement regarding the need for original post content.

If something has been said or written about a thousand times before, you CAN still state it once again. All you need is a unique spin on your work and to use your own words. My research tells me that originality is what both readers AND online search engines want from online material. They desire original material. Your posts must be “fresh.” The posts you submit to publishers require to be “fresh.” With practice and perseverance and a bit of diligence thrown in, you CAN compose original posts for the web or for your site.

A MEMORABLE TITLE- is one of the most important things an online pro recommends whenever preparing your online post titles or headings to captivate the search engines the right way. Optimizing your article title for search engine optimization is just the beginning. It also needs to excite audiences to read it.

You do not always need to have a creative title, simply one that is focused on your target market as well as one that briefly describes the post’s topic. If I’m aiming to reduce weight quickly, you can be specific “Weight reduction — 3 Easy Steps to Lose 10 Pounds in 10 Days at Home” will catch my attention. “Think What Britney Spears Did Now” will grab my attention if I need to know what Britney Spears did (and, by the way, I don’t).

If I am looking to determine the differences between a flat screen and flat panel TV, then I am fine with reading a short article with a dull title such as “Laptop Monitors and Flat Screens: What is the difference?” That title meets my specific need at the time. And it has your essential expression “flat panel displays” right in front too.

GREAT LEAD — The best title in the world will not keep readers immersed in your post if the first paragraph stinks. Simply remember that your objective is to fascinate the reader while providing him a clear indicator of what he’s about to find out in your post.

GOOD GRAMMAR AND SPELLING — Sloppy composing affects your credibility and makes you look lazy. And it makes for a bad reader experience. If you wish to keep readers returning to your website for the material (or publishers returning to post directories to utilize your content), get a grasp on your spelling and grammar. A dictionary and grammar book at hand while checking your post will be handy.

Succession flow — Students in high school often overestimated the number of words they needed to write in order to meet the specified word count. You do not have to write 300-word posts. Just don’t compose a 1,200-word short article that really can be composed in 500 words.

It’s these writing strategies that make you a professional author and not a careless amateur whose composing for the web does not get check out. And it’s these strategies that will assist you in adding better content to your website and get your articles released by other websites and newsletters. And good post writing methods more traffic for your site.

Ken Mathews runs Mr. Wordweaver

--

--

Ken Mathews
0 Followers

I recently began a new career as a freelance writer at the age of 62.